Lefebvre Dalloz Launches LISONS!

Lefebvre Dalloz, a legal publisher, has launched a campaign called "LISONS!" to promote reading among law students. The campaign, which was created in collaboration with illustrator Mathieu Persan, aims to remind students that books are an essential tool for learning and practicing law.

The Book, a Tool for Learning

The campaign is based on the idea that reading is not only about acquiring knowledge, but also about developing critical thinking skills. Lefebvre Dalloz highlights six key skills that are developed through long-term reading: knowledge, memorization, structuring of thought, concentration, reflection, and critical thinking. For law students, these skills are particularly important, as they need to be able to apply, interpret, and argue the law.

Deployment in Universities and Bookstores

The campaign will be launched on September 12 in universities, university libraries, partner bookstores, and on social media. Stickers will be distributed at book fairs on campus, posters will be sent to bookstores, and a large vitrophany will be installed on the window of the Lefebvre Dalloz bookstore in Paris.

Following Other Reading Campaigns

This initiative is part of a series of campaigns launched in 2026 to promote long-term reading in the face of screen time. In June, the National Publishers' Union, the National Book Center, and the French Booksellers' Union launched a campaign with the slogan "Cet été, rêvez, lisez" (This summer, dream, read), which encouraged people to read for 15 minutes a day. Earlier this year, the Fnac bookstore chain launched a national campaign called "Une autre addiction est possible" (Another addiction is possible), which focused on the decline of reading among young people. Lefebvre Dalloz's campaign shares the same diagnosis - that digital usage is fragmenting attention - but targets law students specifically.

Campaign Details

The campaign will feature a range of materials, including stickers, posters, and social media posts. According to the source, Livres Hebdo, the campaign aims to remind students that books are a unique and essential tool for learning and practicing law. As Lefebvre Dalloz notes, "Connaître le droit ne suffit pas" (Knowing the law is not enough), and students need to be able to apply, interpret, and argue the law to succeed. The campaign will run throughout the academic year, with the goal of promoting a culture of reading among law students.